The taste of Vietnam
is earnest Nostalgia
“Vietnamese expatriates like us loved each other so much that day, they gave each other banh chung, bottles of fish sauce, seasoning packages of cinnamon anise, spring rolls, boxes of coffee… and to save them until the big day, Tet holidays. just enjoy together”
The craving for Vietnamese flavor has blossomed through transcontinental "portable export" channels full of dishes of rice trays - Vietnamese dishes lack nothing from coffee, rice, dry noodles, noodles, to dishes. spring rolls, tomato sauce, salt and pepper…
The taste of Vietnam
conquer the world
“Over the past 20 years, we have wandered through international fairs and exhibitions, going through difficulties when goods are not up to standard, cannot compete on price, or dare not accept orders because we cannot turn enough money for the first time. …There are containers that when exported, open the flag to the other side and “sink” because of poor quality”
“We are extremely happy when we look at beautiful litchi, mangoes, juice boxes, trays of basa fish, black tiger shrimp, bags of rice at the Japanese supermarket, it is cloudy; but still full of anxiety why there is no word "Vietnam" on the products from their own homeland"
Taste of Vietnam
The urge to go is to return
“Tet comes to spring in a foreign land, homesickness, nostalgia for the taste of the Tet tray, and the longing for the return of the children of their parents arose again; urges us to go back and enrich our homeland”
“The rich taste of home and the inconsolable nostalgia for the homeland of expatriate parents like us have ever since passed on to their children a beautiful affection and longing to return to their homeland. incense and the beginning of many good conditions"
Taste of Vietnam
join the global value chain
“The export turnover of agricultural, forestry and fishery products in 2022 reached a record of over 53.22 billion USD, especially the export value of vegetables and fruits in 2022 reached 3.34 billion USD, the first time the export of processed vegetables has surpassed 1 billion USD. Major Vietnamese brands are listed on the global supply chain map such as Vinaseed Rice, Vinh Hoan Seafood, Khai Hoan Fish Sauce, Doveco passion fruit, Chanh Thu Durian, A&B fruit juice, Lafooco cashew nuts, HAGL Agrico banana, Trung Nguyen Coffee, TH Milk…”
“The food and beverage industry is an industry with great potential for Vietnam, and Vietnam is gradually becoming an important source of agricultural products and rich food for many countries around the world.
Deputy Minister of Industry and Trade Tran Quoc Khanh
Vietnamese flavor
worthy of national brand
"Vietnam should be the kitchen of the world!" Marketing Father Philip Kotler
Vietnam ranks 5th in the list of 10 countries with the best cuisine in the world in 2022, according to The Travel.
“Among cultural values, cuisine has the fastest and widest spread, creating soft competition in building the national image to the world, will be the most effective communication and promotion channel to promote national culture. promoting tourism development, expanding Vietnam's food and food consumption channels to the world market, contributing to the country's economic development.
Mr. Nguyen Quoc Ky, Chairman of Vietnam Culinary Culture Association, stated:
Taste of Vietnam
Digital Transformation Resonance
Meta Group (Facebook) is committed to supporting Vietnam in promoting innovation, developing the digital economy, helping businesses grow internationally, and introducing new resources and solutions to help them expand. across the globe
Google has implemented many programs to provide necessary support in Vietnam's digital transformation process, towards the goal of socio-economic development in the period of 2021-2030, pioneering the trend: "Multi-connectivity channel, raising the level of export"
Amazon Global Selling Vietnam for sellers has brought positive impacts to Vietnam's digital economy, contributing to enhancing the position of goods and brand value "Made-in-Vietnam"
Alibaba.com continues to specialize in the Vietnamese market with separate services to help businesses accelerate. “Vietnam Pavilion - Vietnam Pavilion on Alibaba.com will be a channel for Vietnamese products to reach potential markets”
TASTY VIETNAM - VIETNAM FOOD & BEVERAGE SMART EXPORT PROMOTION
TASTY VIETNAM
Smart Export Promotion
Vietnam Food & Beverages
The Tasty Vietnam project has the overall goal of improving the export performance and competitiveness of SMEs in the food and beverage sector in a sustainable way through developing smart export promotion models and ecosystems. food and beverage industry in Vietnam. Tasty Vietnam is considered an innovative initiative with the aim of strengthening export service capacity, supporting the building of an export promotion ecosystem, supporting SMEs to improve export competitiveness and participate in the global value chain.
SOCIAL ENTERPRISE TASTY VIETNAM
Tasty Vietnam is an innovative and social impact start-up in the field of trade promotion - export promotion of the agricultural - forestry - fishery industry; production - processing of food and beverages. Tasty Vietnam was established and operated in accordance with the principles of Social Enterprise and committed to use annual after-tax profits to reinvest and realize Vietnam's leading social and environmental impact goals. Nam: Supporting the agricultural sector, preserving traditional cultural values, developing small and medium enterprises, increasing labor productivity, creating jobs, protecting the environment, gender equality...
VISION
The leading ecosystem of global digital communication and smart export promotion of Vietnamese food - beverage - culinary culture
MISSION
Tasty Vietnam pioneers and persistently promotes flavor promotion, brand communication and smart export promotion of Vietnamese food - beverage - culinary culture with the principle of innovation creativity - rich in identity - inclusive value.
CORE VALUES
Digital Transformation & Innovation
Resource Optimization & Value Resonance
Impressive Vietnamese cultural identity
Sustainable & inclusive social impact
TASTY VIETNAM PROJECT OBJECTIVES
Building a smart export promotion model to promote global brand promotion and improve export performance for SMEs in the food and beverage industry in Vietnam
Enhancing the competitiveness of Vietnamese SMEs participating in the global food and beverage value chain, especially optimizing digital tools for effective smart export promotion
Creating and developing a smart Vietnamese food and beverage export community as the core to inspire and support businesses in the global value chain
Creating and developing a smart Vietnamese food and beverage export community as the core to inspire and support businesses in the global value chain
STRATEGIC PARTNERS
Vietnam Digital Agriculture Association (VIDA)
Than Van Hung - Vice President of Vietnam Digital Agriculture Association (VIDA)
“The Vietnam Digital Agriculture Association (VIDA) pays great attention to digitizing solutions for the country's agricultural market, establishing successful digital transformation models for the agricultural industry and expanding the market to bring Vietnam to the top of the list. leading digital agriculture in the world. The Vietnam Digital Agriculture Association (VIDA) will actively accompany Tasty Vietnam to add more values.”
Seco - Swiss Federal Economic Bureau
Mr. Werner Gruber, Head of Swiss Development Cooperation in Vietnam, representative of SECO sponsors
“I hope that this Notice of Invitation to Proposal will open the door to many new and innovative initiatives that will help support the export demand exports of SMEs. Through that, the Innovation and Competition Support Program of the SwissTrade Project will create a new and important driving force aimed at promoting export promotion, creating momentum for growth and development for local SMEs. contribute to the creation of new job opportunities and a dynamic private sector”.
SwissTrade project
Speaking at the Kick-off Ceremony of Component 3 of the SwissTrade Project Ms. Nguyen Thuy Hien, Deputy Director, Planning Department, Ministry of Industry and Trade, Director of the Project Management Board said. :
“This is an important project for the Government of Vietnam in general and the Ministry of Industry and Trade in particular, contributing to improving export performance and productivity. international competitiveness of Vietnamese small and medium enterprises in a sustainable and comprehensive way through improving the favorable framework conditions for import and export development, strengthening the public-private dialogue mechanism and developing dynamic ecosystem supporting export promotion”
Vietrade Trade Promotion Department - Ministry of Industry and Trade
Mr. Vu Ba Phu – Director of Trade Promotion Department
“Thank you very much to the Government of Switzerland, through the Swiss Federal Economic Service (SECO) for sponsoring the Project. The Department of Trade Promotion is committed to making efforts, in coordination with relevant partners, to effectively implement Component 3 of the Project. In particular, the Department of Trade Promotion will coordinate with domestic and foreign consultants to support the beneficiary partners in developing and implementing initiatives within the component framework in accordance with the project's objectives.”
Hanoi Young Business Association (HanoiBA)
Mr. Tran Dang Nam - Chairman of Hanoi Young Business Association
“Hanoi Young Business Association (HanoiBA) with a history of 30 years of establishment and development has always strived to perform well its pioneering and leading role. external activities - international business promotion for more than 3000 members and spread many values in the system of Vietnam Young Entrepreneurs Association. Digital transformation in trade promotion and global business promotion is one of the main goals focused on implementation in the term 2021 - 2024. With the pioneering spirit of integration "Go Global", HanoiBA has been active. deploying a series of activities to improve global business capacity for members, promote external activities, international cooperation, export promotion and foreign investment.Tasty Vietnam is one of the co-initiatives of HanoiBA and its partners to jointly promote “Entrepreneur Engagement - Elevate Value” in the global value chain.
Smart Hub - Smart export community
Ms. Le Thi Hoang Oanh - Co-founder of Smart Export Community
"Smart Hub - Smart Export is a community of sharing, connecting and collaborating on digital transformation and innovation in the field of export promotion. This will inevitably have a strong impact and open up many opportunities to export Vietnamese products with faster speed, wider market and higher value, contributing to promoting Vietnam's successful participation in the global value chain. Together, we pioneer and persistently promote product promotion, brand communication and smart export promotion with the principle of innovation - imbued with identity - inclusive value."
PRESS
REGISTER TO JOIN TASTY VIETNAM PROJECT
.png?1680515057588)
The Tasty Vietnam project, which will deploy phase 1 within 12 months, will communicate to 1000+ businesses, survey 200 businesses, train 100 businesses, select 25 businesses for in-depth training and direct contact. Smart export promotion on the ecosystem of global integrated marketing communication and Tasty Vietnam cross-border e-commerce booth including Facebook, Google, Alibaba.com, Europages, Vietfood & Beverage Fair... Participating enterprises with successful export records become ambassadors of Tasty Vietnam to create and develop the Vietnamese Smart Food and Beverage Export Community.
Tasty Vietnam project is for SMEs in the field of manufacturing, processing, trading, and exporting Vietnamese food & beverages. The project is funded by Swisstrade 77% and 23% raised from the support and contributions of other sponsors and participating businesses. With the Smart Export model applying digital transformation, innovation, sharing economy, value chain, ecosystem, creating social impact, Tasty Vietnam believes that it will continue to develop sustainably, helping businesses optimize costs - personnel and deployment speed, increase the benefits of global integrated marketing communications, increase export achievements and develop global brands.
Tasty Vietnam has aspirations and ambitions that resonate with national motivations and resources among authorities - the leading business community - the SME community - the investment promotion ecosystem - trade - tourism and special services. especially the community of international students, businessmen, intellectuals, artists, and expatriates together to create creative communication campaigns - identities promoting the quintessence of Vietnamese culinary culture, promoting sustainable development. sustainable and inclusive value chain of agriculture - forestry - fishery, food & beverage and culture - tourism in Vietnam on a global scale.
days
hours
minutes
seconds
Tasty Vietnam cordially invites experts, business partners, organizations with aspirations, prospects, professional capacity and willingness to support business to create social impact to join together to optimize resources. - resonate the value of smart export promotion of Vietnamese food and beverage.
Preliminary registration period is from March 30, 2023 to April 15, 2023
Sincerely thank the experts, businesses and organizations for their interest and registration to accompany and cooperate with the Tasty Vietnam Project - Smart Export Promotion of Vietnamese Food & Beverages. The project will continue to update information and send feedback according to the registered information.
Tasty Vietnam
Vietnam Food & Beverage Smart Export Promotion
Tasty Vietnam pioneers and persistently promotes flavor promotion, brand communication and smart export promotion of Vietnamese food - beverage - culinary culture with the principle of innovation - Vietnamese identity - inclusive value.
Contact
Website: www.tastyvietnam.vn
Facebook: https://www.facebook.com/tastyvietnamsocial
Hotline: 0888112029
Email: info@tastyvietnam.vn
Address: 6th floor, Hanoi Knowledge Palace, No. 1 Ton That Thuyet, Cau Giay, Hanoi
Copyright belongs to Tasty Vietnam